| Factors | Not Important at All (%) |
Mildly Important (%) |
Very Important (%) |
Total (%) |
||||||
| General solicitations thru mail | 68.5 |
23.0 |
8.5 |
100 |
||||||
| Pre-approved solicitations thru mail | 55.8 |
27.3 |
16.9 |
100 |
||||||
| Marketers on campus | 94.1 |
4.2 |
1.7 |
100 |
||||||
| APR/Interest on the card | 31.0 |
17.3 |
51.7 |
100 |
||||||